Creams, recognised as the UK’s favourite dessert parlours, has over 100 stores nationwide. Bringing joy and sweet abundance to dessert lovers up and down the country, Creams in partnership with Kith&Kind reaches three distinct audiences: consumers, future franchise partners, and the wider hospitality industry

To achieve these targets, Kith&Kind balances delivering traditional media coverage alongside targeted influencer marketing to drive consumer engagement, showcasing the fabulicious desserts Creams has on its regular and seasonal menus.

Kith&Kind press office highlights the menu to draw in new customers and tempt existing customers back. Plus, promoting the unique franchising opportunities and the impact of the Creams brand on the high street hospitality landscape.

B2B messaging for Creams demonstrates its commitment to industry-leading innovation and ability to translate trends into widely available desserts. While the B2F (business-to-franchise) strategy highlights the benefits of becoming a Creams franchise partner through editorial alongside strategic paid-for media partnerships.

The activity is all underpinned by a successful programme of award entries – including most recently being named Finalists in the Global Franchise Awards, alongside ranking #38 in the HSBC Elite Franchise 100, and being Finalists at the Restaurant Marketer & Innovator awards.