LeShuttle, the quickest, easiest, and most eco-friendly way to get to Europe, relies on Kith&Kind to manage all its Passenger and Freight social media channels.

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In 2024, Kith&Kind's social team achieved record levels of engagement, grew all accounts, and built enduring communities tapping into distinct audiences.

LeShuttle Passenger social channels focus on creating wanderlust. Coupled with practical travel tips achieved by combining user-generated content, inspirational imagery and videos highlighting European destinations easily accessible via LeShuttle. Alongside promoting important calendar moments, key messaging underpins LeShuttle’s eco-friendly and time-saving benefits, geared to turning dreams of adventure into every day reality.

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LeShuttle Freight connects with two distinct audiences: decision-makers and drivers. Kith&Kind is accomplished in meeting the complexity of delivering focused informative content for hauliers alongside community-action posts for drivers. This includes behind the scenes videos and interviews bringing to life the uniqueness of LeShuttle.

A key highlight in Kith&Kind’s programme in 2024 was a video on the LeShuttle Freight Facebook page that went viral and achieved over 18 million engagements.

Kith&Kind’s tailored strategies have boosted LeShuttle’s social presence. Passenger channels inspire travel, while Freight channels foster a loyal driver community. Together, they have driven demonstrable growth, engagement, and loyalty across all platforms.