The Flava People has been producing sauces, seasonings, condiments and all things taste-focused for over half a century. The task for Kith&Kind was to deliver a tightly targeted strategy to increase share of voice in a sector dominated by industry behemoths.

This work included announcing key launches and new collaborations aimed at generating maximum coverage within the key trade media. Achieving standout articles in impactful media titles ensured reach with an engaged audience positioning The Flava People as the partner of choice for licenced products, alongside raising overall brand awareness.

Activity included in-depth thought leadership articles alongside a hard-working press office, resulting in coverage across diverse publications from The Grocer to FMCG CEO, Food Manufacturer, KamCity, Retail Times, Just Food and more.

Plus, reactive commentary around key industry and business topics – such as the impact of the autumn and spring budgets – which saw broad share of voice.