Kith&Kind is retained by Valamar, a leading tourism company that manages hotels, resorts, and camping resorts.

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As the leading hotel and resort brand, Kith&Kind positions its properties in the heart of Dubrovnik as luxurious and family-friendly destinations, as well as its winter destinations in skiers’ paradise, Obertauern.

In 2024 the agency unveiled the refurbishment of Valamar Tirena and the launch of Maro World, Croatia’s largest children’s entertainment centre.

Activity included organising curated group press trips bringing top-tier journalists from The Guardian, Observer Magazine, Reach PLC, and Weddings and Honeymoons magazine to Dubrovnik, while additional one-on-one trips for Woman, Stylist, and Family Traveller created waves of coverage throughout the summer.

Calendar hooks such as school holidays, alongside family-centric press releases, ensured Valamar reached parenting titles and key consumer audiences at moments in the year to coincide with decisions made on holiday destinations.

Standout national, regional and consumer coverage in leading online media channels transformed perceptions of Dubrovnik, and spotlighted it as a must-visit destination.